Harvard business review on increasing customer loyalty.

Contributor(s):

Harvard Business Review Press []

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422171967

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5415 .H378 2011

Online resources:

Click to access digital title | log in using your CIU ID number and my.ciu.edu password

Available additional physical forms:

Contents:

Nicholas Toman -- Companies and the Customers Who Hate Them / Youngme Moon -- The One Number You Need to Grow / Frederick F. Reichheld -- Putting the Service-Profit Chain to Work / Leonard A. Schlesinger -- The Mismanagement of Customer Loyalty / V. Kumar -- CRM Done Right / Dianne Ledingham -- Diamonds in the Data Mine / Gary Loveman -- Want to Perfect Your Company's Service? Use Behavioral Science / Sriram Dasu -- Best Face Forward / Bernard J. Jaworski.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5415.525 (Browse shelf(Opens below))	Link to resource	Available		ocn870867926

Browsing G. Allen Fleece Library shelves, Shelving location: ONLINE, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF5415.5 The intention economy : when customers take charge /	HF5415.5 The hidden wealth of customers : realizing the untapped value of your most important asset /	HF5415.5 Tilt : shifting your strategy from products to customers /	HF5415.525 Harvard business review on increasing customer loyalty.	HF5415.527 Do You Want to Keep Your Customers Forever?	HF5415.55 Marketing : Principles of Customer-Centric Business Management.	HF5415.55 Winning on purpose : the unbeatable strategy of loving customers /	Next

Includes bibliographies and index.

Machine generated contents note: Stop Trying to Delight Your Customers / Nicholas Toman -- Companies and the Customers Who Hate Them / Youngme Moon -- The One Number You Need to Grow / Frederick F. Reichheld -- Putting the Service-Profit Chain to Work / Leonard A. Schlesinger -- The Mismanagement of Customer Loyalty / V. Kumar -- CRM Done Right / Dianne Ledingham -- Diamonds in the Data Mine / Gary Loveman -- Want to Perfect Your Company's Service? Use Behavioral Science / Sriram Dasu -- Best Face Forward / Bernard J. Jaworski.

https://lib.ciu.edu/copyright-request-form

There are no comments on this title.

to post a comment.