Harvard business review on increasing customer loyalty.
Harvard business review on increasing customer loyalty.
- Boston, Mass. : Harvard Business Review Press, (c)2011.
- 1 online resource (221 pages) : illustrations.
- Harvard business review paperback series .
Includes bibliographies and index.
Machine generated contents note: Stop Trying to Delight Your Customers / Companies and the Customers Who Hate Them / The One Number You Need to Grow / Putting the Service-Profit Chain to Work / The Mismanagement of Customer Loyalty / CRM Done Right / Diamonds in the Data Mine / Want to Perfect Your Company's Service? Use Behavioral Science / Best Face Forward / Nicholas Toman -- Youngme Moon -- Frederick F. Reichheld -- Leonard A. Schlesinger -- V. Kumar -- Dianne Ledingham -- Gary Loveman -- Sriram Dasu -- Bernard J. Jaworski.
9781422171967
Customer loyalty.
Customer relations.
Electronic Books.
HF5415 / .H378 2011
Includes bibliographies and index.
Machine generated contents note: Stop Trying to Delight Your Customers / Companies and the Customers Who Hate Them / The One Number You Need to Grow / Putting the Service-Profit Chain to Work / The Mismanagement of Customer Loyalty / CRM Done Right / Diamonds in the Data Mine / Want to Perfect Your Company's Service? Use Behavioral Science / Best Face Forward / Nicholas Toman -- Youngme Moon -- Frederick F. Reichheld -- Leonard A. Schlesinger -- V. Kumar -- Dianne Ledingham -- Gary Loveman -- Sriram Dasu -- Bernard J. Jaworski.
9781422171967
Customer loyalty.
Customer relations.
Electronic Books.
HF5415 / .H378 2011