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Persuading people : expert solutions to everyday challenges.

Material type: TextTextSeries: Publication details: Boston, Mass. : Harvard Business Press, (c)2008.Description: 1 online resource (x, 91 pages i18 cm.)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781422163856
Subject(s): Genre/Form: LOC classification:
  • HM1196 .P477 2008
Online resources: Available additional physical forms:
Contents:
Persuading People: The Basics -- Understanding Persuasion -- Building Your Credibility -- Understanding Your Audience -- Winning Your Audience's Mind -- Capturing Your Audience's Heart -- Overcoming Resistance from Listeners -- Activating Audience Self-Persuasion -- Tips and Tools -- Tools for Persuading People -- Test Yourself -- To Learn More -- Sources for Persuading People.
Review: "Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy; it takes practice, patience, and psychological savvy. That's where this new volume comes in - by enabling you to: adapt your pitch to your audience; build your credibility; and appeal to your listener's minds and hearts."--Jacket.
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Includes bibliographical references.

Mentor's Message: Why Master the Art and Science of Persuasion? -- Persuading People: The Basics -- Understanding Persuasion -- Building Your Credibility -- Understanding Your Audience -- Winning Your Audience's Mind -- Capturing Your Audience's Heart -- Overcoming Resistance from Listeners -- Activating Audience Self-Persuasion -- Tips and Tools -- Tools for Persuading People -- Test Yourself -- To Learn More -- Sources for Persuading People.

"Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy; it takes practice, patience, and psychological savvy. That's where this new volume comes in - by enabling you to: adapt your pitch to your audience; build your credibility; and appeal to your listener's minds and hearts."--Jacket.

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