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The innovator's guide to growth : putting disruptive innovation to work / Scott D. Anthony ... [and others.

Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business Press, (c)2008.Description: 1 online resource (xx, 299 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781422146033
Subject(s): Genre/Form: LOC classification:
  • HD45 .I566 2008
Online resources: Available additional physical forms:
Contents:
part 1. Identify opportunities. Identifying nonconsumers ; Identifying overshot customers ; Identifying jobs to be done -- part 2. Formulate and shape ideas. Developing disruptive ideas ; Assessing a strategy's fit with a pattern -- part 3. Build the business. Mastering emergent strategies ; Assembling and managing project teams -- part 4. Build capabilities. Organizing to innovate ; Innovation metrics.
Summary: More than a decade ago 'The Innovator's Dilemma' illustrated how disruptive innovations drive industry transformation and market creation. This volume extends Christensen's research, demonstrating further how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.
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Includes bibliographies and index.

Precursors to innovation -- part 1. Identify opportunities. Identifying nonconsumers ; Identifying overshot customers ; Identifying jobs to be done -- part 2. Formulate and shape ideas. Developing disruptive ideas ; Assessing a strategy's fit with a pattern -- part 3. Build the business. Mastering emergent strategies ; Assembling and managing project teams -- part 4. Build capabilities. Organizing to innovate ; Innovation metrics.

More than a decade ago 'The Innovator's Dilemma' illustrated how disruptive innovations drive industry transformation and market creation. This volume extends Christensen's research, demonstrating further how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

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