The innovator's guide to growth : putting disruptive innovation to work /

The innovator's guide to growth : putting disruptive innovation to work / Scott D. Anthony ... [and others. - Boston, Mass. : Harvard Business Press, (c)2008. - 1 online resource (xx, 299 pages) : illustrations.

Includes bibliographies and index.

Precursors to innovation -- part 1. Identify opportunities. Identifying nonconsumers ; Identifying overshot customers ; Identifying jobs to be done -- part 2. Formulate and shape ideas. Developing disruptive ideas ; Assessing a strategy's fit with a pattern -- part 3. Build the business. Mastering emergent strategies ; Assembling and managing project teams -- part 4. Build capabilities. Organizing to innovate ; Innovation metrics.

More than a decade ago 'The Innovator's Dilemma' illustrated how disruptive innovations drive industry transformation and market creation. This volume extends Christensen's research, demonstrating further how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.



9781422146033


Technological innovations--Management.
Disruptive technologies--Management.
New products.
Business planning.


Electronic Books.

HD45 / .I566 2008