Consumers, corporations and public health : a case-based approach to sustainable business / edited by John A. Quelch.
Material type: TextPublication details: Oxford ; New York : Oxford University Press, (c)2016.Edition: First editionDescription: 1 online resource : illustrationsContent type:- text
- computer
- online resource
- 9780190235130
- 9780190235154
- RA427 .C667 2016
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | Non-fiction | RA427.8 (Browse shelf(Opens below)) | Link to resource | Available | ocn932199250 |
Browsing G. Allen Fleece Library shelves, Shelving location: ONLINE, Collection: Non-fiction Close shelf browser (Hides shelf browser)
Includes bibliographies and index.
Johnson and Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Incorporated : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Limited : safety, environment and health / John A. Quelch and Margaret L. Rodriguez -- Carolinas healthcare system : consumer analytics / John A. Quelch and Margaret L. Rodriguez -- Philips healthcare : marketing the healthsuite digital platform / John A. Quelch and Margaret L. Rodriguez -- Cancer screening in Japan : market research and segmentation / John A. Quelch and Margaret L. Rodriguez -- Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch -- CVS health : promoting drug adherence / Leslie K. John, John A. Quelch, Robert Huckman -- The slingshot : improving water access / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop -- Vaxess Technologies, Inc / John A. Quelch, Margaret L. Rodriguez -- AccessHealth CT : marketing affordable healthcare / John A. Quelch and Michael Norris -- 23andMe : genetic testing for consumers (A) and (B) / John A. Quelch and Margaret L. Rodriguez -- Demarketing soda in New York City / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively -- Fresno's social impact bond for asthma / John A. Quelch and Margaret L. Rodriguez -- E-cigarettes : marketing versus public health / John A. Quelch and Margaret L. Rodriguez -- Rana plaza : workplace safety in Bangladesh (A) and (B) / John A. Quelch and Margaret L. Rodriguez -- Note on mobile health care / John A. Quelch and Margaret L. Rodriguez.
'Consumers, Corporations, and Public Health' assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other.
COPYRIGHT NOT covered - Click this link to request copyright permission:
There are no comments on this title.