Consumers, corporations and public health : a case-based approach to sustainable business /
Consumers, corporations and public health : a case-based approach to sustainable business /
edited by John A. Quelch.
- First edition.
- Oxford ; New York : Oxford University Press, (c)2016.
- 1 online resource : illustrations
Includes bibliographies and index.
Johnson and Johnson : the promotion of wellness / Colgate-Palmolive Incorporated : superior anti-cavity toothpaste / Royal Caribbean Cruises Limited : safety, environment and health / Carolinas healthcare system : consumer analytics / Philips healthcare : marketing the healthsuite digital platform / Cancer screening in Japan : market research and segmentation / Dumb ways to die : advertising train safety (A), (B), and (C) / CVS health : promoting drug adherence / The slingshot : improving water access / Vaxess Technologies, Inc / AccessHealth CT : marketing affordable healthcare / 23andMe : genetic testing for consumers (A) and (B) / Demarketing soda in New York City / Fresno's social impact bond for asthma / E-cigarettes : marketing versus public health / Rana plaza : workplace safety in Bangladesh (A) and (B) / Note on mobile health care / John A. Quelch and Carin-Isabel Knoop -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch -- Leslie K. John, John A. Quelch, Robert Huckman -- John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop -- John A. Quelch, Margaret L. Rodriguez -- John A. Quelch and Michael Norris -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez.
'Consumers, Corporations, and Public Health' assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other.
9780190235130 9780190235154
Commerce.
Public health--Economic aspects.
Health promotion.
Professional corporations.
National health services.
Commerce
Public Health--economics
Health Promotion--methods
Health Services
Professional Corporations
Electronic Books.
RA427 / .C667 2016
Includes bibliographies and index.
Johnson and Johnson : the promotion of wellness / Colgate-Palmolive Incorporated : superior anti-cavity toothpaste / Royal Caribbean Cruises Limited : safety, environment and health / Carolinas healthcare system : consumer analytics / Philips healthcare : marketing the healthsuite digital platform / Cancer screening in Japan : market research and segmentation / Dumb ways to die : advertising train safety (A), (B), and (C) / CVS health : promoting drug adherence / The slingshot : improving water access / Vaxess Technologies, Inc / AccessHealth CT : marketing affordable healthcare / 23andMe : genetic testing for consumers (A) and (B) / Demarketing soda in New York City / Fresno's social impact bond for asthma / E-cigarettes : marketing versus public health / Rana plaza : workplace safety in Bangladesh (A) and (B) / Note on mobile health care / John A. Quelch and Carin-Isabel Knoop -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch -- Leslie K. John, John A. Quelch, Robert Huckman -- John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop -- John A. Quelch, Margaret L. Rodriguez -- John A. Quelch and Michael Norris -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez -- John A. Quelch and Margaret L. Rodriguez.
'Consumers, Corporations, and Public Health' assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other.
9780190235130 9780190235154
Commerce.
Public health--Economic aspects.
Health promotion.
Professional corporations.
National health services.
Commerce
Public Health--economics
Health Promotion--methods
Health Services
Professional Corporations
Electronic Books.
RA427 / .C667 2016