Advertising & sales promotion / Ken Kaser. [print]

By:

Kaser, Ken [Author]

Contributor(s):

South-Western Cengage Learning

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781111573232

Other title:

Advertising and sales promotion

Subject(s):

LOC classification:

HF5823.S726.K374 2013
HF5823

Available additional physical forms:

Contents:

Consumer behavior -- The basics of marketing -- Product and price planning -- Distribution planning -- Promotion planning -- Advertising media -- Effective advertising and sales promotion -- Communicating effective advertising and promotional messages -- Management of effective advertising -- Consumer-oriented advertising and sales promotion -- The economics of advertising -- Legal and ethical issues affecting advertising -- Advertising in a multicultural market -- Planning your future in advertising.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulating Book (checkout times vary with patron status)	G. Allen Fleece Library CIRCULATING COLLECTION	Non-fiction	HF5823 .K37 2013 (Browse shelf(Opens below))	Available		31923001881016

Browsing G. Allen Fleece Library shelves, Shelving location: CIRCULATING COLLECTION, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous		No cover image available					No cover image available	Next
Previous	HF5823.A758 2010 Advertising creative : strategy, copy + design /	HF5823.B438 2004 Ads, fads, and consumer culture : advertising's impact on American character and society /	HF5823.H185 2010 Advertising and promotion : an integrated marketing communications approach /	HF5823 .K37 2013 Advertising & sales promotion /	HF5823. R665 2005 How to advertise /	HF5823.T155 2012 Ad critique : how to deconstruct ads in order to build better advertising /	HF5831.A34 2006 Advertising /	Next

What is advertising? -- Consumer behavior -- The basics of marketing -- Product and price planning -- Distribution planning -- Promotion planning -- Advertising media -- Effective advertising and sales promotion -- Communicating effective advertising and promotional messages -- Management of effective advertising -- Consumer-oriented advertising and sales promotion -- The economics of advertising -- Legal and ethical issues affecting advertising -- Advertising in a multicultural market -- Planning your future in advertising.

Grades 9-12.

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