Advertising & sales promotion /
Kaser, Ken,
Advertising & sales promotion / [print] Advertising and sales promotion Ken Kaser. - Mason, Ohio ; Singapore : South-Western Cengage Learning, (c)2013. - xix, 461 pages : color illustrations ; 29 cm.
What is advertising? -- Consumer behavior -- The basics of marketing -- Product and price planning -- Distribution planning -- Promotion planning -- Advertising media -- Effective advertising and sales promotion -- Communicating effective advertising and promotional messages -- Management of effective advertising -- Consumer-oriented advertising and sales promotion -- The economics of advertising -- Legal and ethical issues affecting advertising -- Advertising in a multicultural market -- Planning your future in advertising.
Grades 9-12.
9781111573232
Advertising.
Sales promotion.
HF5823.S726.K374 2013 HF5823
Advertising & sales promotion / [print] Advertising and sales promotion Ken Kaser. - Mason, Ohio ; Singapore : South-Western Cengage Learning, (c)2013. - xix, 461 pages : color illustrations ; 29 cm.
What is advertising? -- Consumer behavior -- The basics of marketing -- Product and price planning -- Distribution planning -- Promotion planning -- Advertising media -- Effective advertising and sales promotion -- Communicating effective advertising and promotional messages -- Management of effective advertising -- Consumer-oriented advertising and sales promotion -- The economics of advertising -- Legal and ethical issues affecting advertising -- Advertising in a multicultural market -- Planning your future in advertising.
Grades 9-12.
9781111573232
Advertising.
Sales promotion.
HF5823.S726.K374 2013 HF5823