MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01853cam a2200373Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn802247882 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726093705.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120730s2013 ohua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781111573232 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SISPL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
SISPL |
| Modifying agency |
BTCTA |
| -- |
PHADU |
| -- |
OCLCF |
| -- |
YDXCP |
| -- |
OCLCQ |
| -- |
OKN |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823.S726.K374 2013 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaser, Ken, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising & sales promotion / |
| Statement of responsibility, etc. |
Ken Kaser. |
| Medium |
[print] |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising and sales promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, Ohio ; |
| -- |
Singapore : |
| Name of publisher, distributor, etc. |
South-Western Cengage Learning, |
| Date of publication, distribution, etc. |
(c)2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 461 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
29 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is advertising? -- |
| Title |
Consumer behavior -- |
| -- |
The basics of marketing -- |
| -- |
Product and price planning -- |
| -- |
Distribution planning -- |
| -- |
Promotion planning -- |
| -- |
Advertising media -- |
| -- |
Effective advertising and sales promotion -- |
| -- |
Communicating effective advertising and promotional messages -- |
| -- |
Management of effective advertising -- |
| -- |
Consumer-oriented advertising and sales promotion -- |
| -- |
The economics of advertising -- |
| -- |
Legal and ethical issues affecting advertising -- |
| -- |
Advertising in a multicultural market -- |
| -- |
Planning your future in advertising. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Grades 9-12. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="https://ciu.libwizard.com/f/copyright-requests">https://ciu.libwizard.com/f/copyright-requests</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
South-Western Cengage Learning. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b17185518 |
| b |
12-01-15 |
| c |
12-01-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| PUBLICATION YEAR |
2013 |
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2018-07-15 |
| COST |
0.00 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| REPLACEMENT COST (GET FROM AMAZON) |
41.26 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
1 |
| i |
31923001881016 |
| j |
2 |
| l |
cimc |
| o |
- |
| p |
0.00 |
| q |
|
| r |
|
| s |
- -- |
| t |
61 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i20260155 |
| z |
12-01-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
12-01-15 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |