Writing for public relations : a practical guide for professionals / Janet Mizrahi.

By:

Mizrahi, Janet [Author]

Material type: Text

TextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2016.Edition: First editionDescription: 1 online resource (136 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781631573064

Subject(s): LOC classification:

HF5718 .W758 2016

Online resources:

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Contents:

2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index.

Abstract: The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	HF5718.3 (Browse shelf(Opens below))	Link to resource	Available		11138056

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Previous	HF5718.22 Presentation skills : educate, inspire and engage your audience /	HF5718.3 Business writing for innovators and change-makers /Dawn Henwood.	HF5718.3 Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results /	HF5718.3 Writing for public relations : a practical guide for professionals /	HF5718.3 Writing for the workplace : business communication for professionals /	HF5718.3 Zen and the art of business communication : a step-by-step guide to improving your business writing skills /	HF5719 Business report guides : routine and nonroutine reports and policies, procedures, and instructions /	Next

1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index.

The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.

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System requirements: Adobe Acrobat reader.

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