MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03173nam a2200625 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
11138056 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726104653.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160119s2016 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781631573064 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5718 |
| Item number |
.W758 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mizrahi, Janet., |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Writing for public relations : |
| Remainder of title |
a practical guide for professionals / |
| Statement of responsibility, etc. |
Janet Mizrahi. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (136 pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Corporate communication collection, |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Writing as a public relations professional -- |
| Title |
2. Routine communication -- |
| -- |
3. Writing news releases -- |
| -- |
4. Newsletters -- |
| -- |
5. Brochures -- |
| -- |
6. Media kits -- |
| -- |
7. Website content -- |
| -- |
8. Social media -- |
| -- |
Appendix. Sample documents -- |
| -- |
Notes -- |
| -- |
References -- |
| -- |
Index. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF title page (viewed on January 19, 2016). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business writing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
blog |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
brochure |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
e-newsletter |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
marcom |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
marketing style |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
media kit |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
microblog |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
news release |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
newsletter |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
pitch letter |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
press kit |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
press release |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
public relations |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
social media |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Tweet |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
web copy |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
web writing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
website |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
writing |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000460.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000460.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
| DONATED BY: |
|
| VENDOR |
Business Expert Press |
| Classification part |
HF5718.3 |
| PUBLICATION YEAR |
(c)2016 |
| LOCATION |
|
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |