Strategic marketing planning for the small to medium-sized business writing a marketing plan / David W. Anderson.

By:

Anderson, David W [Author]

Material type: Text

TextSeries: Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2012.Edition: first editionDescription: 1 electronic text (xii, 96 pages) : digital fileContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781606493748

Subject(s):

LOC classification:

HF5415 .S773 2012

Online resources:

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Contents:

From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing the total plan together -- Conclusion -- Index.

Abstract: Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.

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Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	HF5415.13 (Browse shelf(Opens below))	Link to resource	Available		10528323

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Previous	HF5415.13 Developing successful marketing strategies /Gary W. Randazzo.	HF5415.13 Market entropy : how to manage chaos and uncertainty for improving organizational performance /	HF5415.13 Marketing strategy for small- to medium-sized manufacturers a practical guide for generating growth, profit, and sales /	HF5415.13 Strategic marketing planning for the small to medium-sized business writing a marketing plan /	HF5415.13 Top market strategy applying the 80/20 rule /	HF5415.135 Applying scientific reasoning to the field of marketing make better decisions /	HF5415.135 Decision equity the ultimate metric to connect marketing actions to profits /	Next

Acknowledgments -- From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing the total plan together -- Conclusion -- Index.

Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.

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