Strategic marketing planning for the small to medium-sized business writing a marketing plan /
Anderson, David W.
Strategic marketing planning for the small to medium-sized business writing a marketing plan / David W. Anderson. - first edition. - [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2012. - 1 electronic text (xii, 96 pages) : digital file. - Marketing strategy collection, .
Acknowledgments -- From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing the total plan together -- Conclusion -- Index.
Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606493748
Small business marketing--Planning.
Strategic planning.
Strategic marketing marketing your small to medium-sized business marketing planning advertising planning business planning how to select media setting goals strategies and tactics marketing measurement marketing workbook business planning strategic planning advertising and promotions trade show marketing company growth how to market creating your marketing plan
HF5415 / .S773 2012
Strategic marketing planning for the small to medium-sized business writing a marketing plan / David W. Anderson. - first edition. - [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2012. - 1 electronic text (xii, 96 pages) : digital file. - Marketing strategy collection, .
Acknowledgments -- From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing the total plan together -- Conclusion -- Index.
Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606493748
Small business marketing--Planning.
Strategic planning.
Strategic marketing marketing your small to medium-sized business marketing planning advertising planning business planning how to select media setting goals strategies and tactics marketing measurement marketing workbook business planning strategic planning advertising and promotions trade show marketing company growth how to market creating your marketing plan
HF5415 / .S773 2012