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Strategic marketing planning for the small to medium-sized business : writing a marketing plan / David W. Anderson.

By: Material type: TextTextPublisher number: 2 | BEPSeries: Marketing strategy collectionPublisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [2012]Copyright date: �2012Edition: 1st edDescription: 1 electronic text (xii, 96 pages) : digital fileContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781606493748
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HF5415.13
Online resources: Available additional physical forms:
Contents:
Acknowledgments -- From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing the total plan together -- Conclusion -- Index.
Abstract: Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF5415.13 (Browse shelf(Opens below)) Link to resource Available BEP10528323
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HF5415.13 (Browse shelf(Opens below)) Link to resource Available 10528323

Includes index.

Acknowledgments -- From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing the total plan together -- Conclusion -- Index.

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Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.

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