The data mirage : why companies fail to actually use their data / Ruben Ugarte.

By:

Ugarte, Ruben []

Material type: Text

TextSeries: Big data, business analytics, and smart technology collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]Edition: First editionDescription: 1 online resource (xiv, 149 pages) : illustrations (some color)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781953349538

Subject(s):

Genre/Form:

Additional physical formats: Print version:: No titleLOC classification:

HD38.7

Online resources:

Click here to access online

Available additional physical forms:

Contents:

Chapter 1. The reality of being data driven and why your company isn't -- Chapter 2. Designing data strategies for the real world -- Chapter 3. How to avoid drowning in tool hell and safeguarding your data -- Chapter 4. Driving successful implementations, on budget and on time -- Chapter 5. Creating reports that people actually understand -- Chapter 6. The last mile: training -- Chapter 7. Your biggest challenge: actually using the data -- Chapter 8. Analyzing your data and workflows -- Chapter 9. Building experiments and making better decisions -- Chapter 10. Beyond the basics: machine learning, AI, and the future.

Abstract: The data mirage: why companies fail to actually use their data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions. The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers "have a high level of conﬁdence in their customer insights and only 33% trust the analytics they generate from their business operations."

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HD38.7 (Browse shelf(Opens below))	Link to resource	Available		BEP9781953349538
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	HD38.7 (Browse shelf(Opens below))	Link to resource	Available		9781953349538

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The data mirage: why companies fail to actually use their data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions. The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers "have a high level of conﬁdence in their customer insights and only 33% trust the analytics they generate from their business operations."

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