The data mirage : why companies fail to actually use their data /
Ugarte, Ruben,
The data mirage : why companies fail to actually use their data / Ruben Ugarte. - First edition. - 1 online resource (xiv, 149 pages) : illustrations (some color) - Big data, business analytics, and smart technology collection, .
Includes bibliographies and index.
Chapter 1. The reality of being data driven and why your company isn't -- Chapter 2. Designing data strategies for the real world -- Chapter 3. How to avoid drowning in tool hell and safeguarding your data -- Chapter 4. Driving successful implementations, on budget and on time -- Chapter 5. Creating reports that people actually understand -- Chapter 6. The last mile: training -- Chapter 7. Your biggest challenge: actually using the data -- Chapter 8. Analyzing your data and workflows -- Chapter 9. Building experiments and making better decisions -- Chapter 10. Beyond the basics: machine learning, AI, and the future.
The data mirage: why companies fail to actually use their data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions. The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers "have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations."
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781953349538
Business enterprises.
Big data.
Business intelligence.
Information technology.
Analytics. Marketing strategy. Growth hacking. Data. KPI. Dashboards. Data science. SaaS. E-commerce. Mobile games. Marketing attribution.
Electronic books.
HD38 / .D383 2021
The data mirage : why companies fail to actually use their data / Ruben Ugarte. - First edition. - 1 online resource (xiv, 149 pages) : illustrations (some color) - Big data, business analytics, and smart technology collection, .
Includes bibliographies and index.
Chapter 1. The reality of being data driven and why your company isn't -- Chapter 2. Designing data strategies for the real world -- Chapter 3. How to avoid drowning in tool hell and safeguarding your data -- Chapter 4. Driving successful implementations, on budget and on time -- Chapter 5. Creating reports that people actually understand -- Chapter 6. The last mile: training -- Chapter 7. Your biggest challenge: actually using the data -- Chapter 8. Analyzing your data and workflows -- Chapter 9. Building experiments and making better decisions -- Chapter 10. Beyond the basics: machine learning, AI, and the future.
The data mirage: why companies fail to actually use their data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions. The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers "have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations."
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781953349538
Business enterprises.
Big data.
Business intelligence.
Information technology.
Analytics. Marketing strategy. Growth hacking. Data. KPI. Dashboards. Data science. SaaS. E-commerce. Mobile games. Marketing attribution.
Electronic books.
HD38 / .D383 2021