MARC details
| 000 -LEADER |
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| fixed length control field |
03253nam a2200541 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9781953349538 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BEP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104638.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190417s2021 nyua fob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781953349538 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD38 |
| Item number |
.D383 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ugarte, Ruben, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
The data mirage : |
| Remainder of title |
why companies fail to actually use their data / |
| Statement of responsibility, etc. |
Ruben Ugarte. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xiv, 149 pages) : |
| Other physical details |
illustrations (some color) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Big data, business analytics, and smart technology collection, |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1. The reality of being data driven and why your company isn't -- |
| Title |
Chapter 2. Designing data strategies for the real world -- |
| -- |
Chapter 3. How to avoid drowning in tool hell and safeguarding your data -- |
| -- |
Chapter 4. Driving successful implementations, on budget and on time -- |
| -- |
Chapter 5. Creating reports that people actually understand -- |
| -- |
Chapter 6. The last mile: training -- |
| -- |
Chapter 7. Your biggest challenge: actually using the data -- |
| -- |
Chapter 8. Analyzing your data and workflows -- |
| -- |
Chapter 9. Building experiments and making better decisions -- |
| -- |
Chapter 10. Beyond the basics: machine learning, AI, and the future. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
The data mirage: why companies fail to actually use their data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions. The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers "have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations." |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Description based on PDF viewed 01/25/2021. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business enterprises. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Big data. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business intelligence. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information technology. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Analytics. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing strategy. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Growth hacking. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Data. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
KPI. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Dashboards. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Data science. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
SaaS. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
E-commerce. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Mobile games. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing attribution. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001061.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001061.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
|
| DONATED BY: |
|
| VENDOR |
Business Expert Press |
| Classification part |
HD38.7 |
| PUBLICATION YEAR |
(c)2021 |
| LOCATION |
|
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |