Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo.

By: Material type: TextTextPublication details: Ithaca, New York : New Strategist Publications, (c)1999.Edition: second editionDescription: xvi, 346 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • HF5415 .W574 1999
  • HF5415
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Why teens are important consumers -- Teens, products, and brands -- Teens and media -- Teen activities and interests -- Teen trends and social hierarchy -- Teens and music -- Power of celebrity -- Teen values -- Essence of being teen -- Teen life : home, play, school -- Advertising and promoting to teens -- Researching teens.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reference (Library Use ONLY) G. Allen Fleece Library REFERENCE RES HF5415.32 .Z65 1999 (Browse shelf(Opens below)) Available 31923001033188
Withdrawn G. Allen Fleece Library NEW ITEM RES 1 Not for loan
Withdrawn G. Allen Fleece Library NEW ITEM RES 1 Not for loan
Withdrawn G. Allen Fleece Library NEW ITEM RES 1 Not for loan
Withdrawn G. Allen Fleece Library NEW ITEM RES 1 Not for loan
Withdrawn G. Allen Fleece Library NEW ITEM RES 1 Not for loan
Withdrawn G. Allen Fleece Library NEW ITEM RES 1 Not for loan
Withdrawn G. Allen Fleece Library NEW ITEM RES 1 Not for loan
Withdrawn G. Allen Fleece Library NEW ITEM RES 1 Not for loan

Why teens are important consumers -- Teens, products, and brands -- Teens and media -- Teen activities and interests -- Teen trends and social hierarchy -- Teens and music -- Power of celebrity -- Teen values -- Essence of being teen -- Teen life : home, play, school -- Advertising and promoting to teens -- Researching teens.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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