Wise up to teens : insights into marketing and advertising to teenagers /
Zollo, Peter,
Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo. - second edition. - Ithaca, New York : New Strategist Publications, (c)1999. - xvi, 346 pages : illustrations ; 24 cm.
Why teens are important consumers -- Teens, products, and brands -- Teens and media -- Teen activities and interests -- Teen trends and social hierarchy -- Teens and music -- Power of celebrity -- Teen values -- Essence of being teen -- Teen life : home, play, school -- Advertising and promoting to teens -- Researching teens.
2002511854
Advertising.
Consumer behavior.
Marketing.
HF5415 / .W574 1999 HF5415
Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo. - second edition. - Ithaca, New York : New Strategist Publications, (c)1999. - xvi, 346 pages : illustrations ; 24 cm.
Why teens are important consumers -- Teens, products, and brands -- Teens and media -- Teen activities and interests -- Teen trends and social hierarchy -- Teens and music -- Power of celebrity -- Teen values -- Essence of being teen -- Teen life : home, play, school -- Advertising and promoting to teens -- Researching teens.
2002511854
Advertising.
Consumer behavior.
Marketing.
HF5415 / .W574 1999 HF5415