Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo.
Material type: TextPublication details: Ithaca, New York : New Strategist Publications, (c)1999.Edition: second editionDescription: xvi, 346 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- HF5415 .W574 1999
- HF5415
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Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Reference (Library Use ONLY) | G. Allen Fleece Library REFERENCE | RES | HF5415.32 .Z65 1999 (Browse shelf(Opens below)) | Available | 31923001033188 | ||
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Withdrawn | G. Allen Fleece Library NEW ITEM | RES | 1 Not for loan |
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HF5387 .S473 2016 Moral issues in business /William H. Shaw, Vincent Barry. | HF5415.123 .S556 2013 Advertising, promotion, and other aspects of integrated marketing communications /Terence A. Shimp, | HF5415.1265 .Q45 2012 All business is local : why place matters more than ever in a global, virtual world / | HF5415.32 .Z65 1999 Wise up to teens : insights into marketing and advertising to teenagers / | HF5549 .P73 2009 The Praeger handbook of human resource management /Ann Gilley ... [and others. | HF5549 .P73 2009 The Praeger handbook of human resource management /Ann Gilley ... [and others. | HF5635 .W6953 2007 Financial and managerial accounting : information for decisions / |
Why teens are important consumers -- Teens, products, and brands -- Teens and media -- Teen activities and interests -- Teen trends and social hierarchy -- Teens and music -- Power of celebrity -- Teen values -- Essence of being teen -- Teen life : home, play, school -- Advertising and promoting to teens -- Researching teens.
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