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Marketing dynamics / Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, Michelle Walker. [print]

By: Material type: TextTextPublication details: Tinley Park, Illinois : Goodheart-Willcox Company, Incorporated, (c)2019.Edition: Fourth editionDescription: xi, 622 pages : color illustrations ; 29 cmISBN:
  • 163126625X
  • 9781631266256
Subject(s): LOC classification:
  • HF5415.C592.M375 2019
Available additional physical forms:
Contents:
Marketing dynamics ; Economics ; Marketing-information management ; Product ; Price ; Place ; Promotion ; Management ; Entrepreneurship ; Preparing for a career.
Summary: Marketing Dynamics provides a well rounded introduction to the 4Ps-product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Career Ready Practices are also included. • DECA activities are included in each of the 33 chapters to support leadership development. • The ongoing marketing plan provides a project-based, hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website). • College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. ~ https://www.barnesandnoble.com/w/marketing-dynamics-brenda-clark/1132644484
Item type: Circulating Book (checkout times vary with patron status) List(s) this item appears in: Cilla
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Item type Current library Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor HF5415.C592.M375 2019 (Browse shelf(Opens below)) Available 31923002067797

Marketing dynamics ; Economics ; Marketing-information management ; Product ; Price ; Place ; Promotion ; Management ; Entrepreneurship ; Preparing for a career.

Marketing Dynamics provides a well rounded introduction to the 4Ps-product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Career Ready Practices are also included. • DECA activities are included in each of the 33 chapters to support leadership development. • The ongoing marketing plan provides a project-based, hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website). • College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. ~

https://www.barnesandnoble.com/w/marketing-dynamics-brenda-clark/1132644484

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