MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02110cam a2200301Mi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1066011800 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230615155417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121221s2019 ilua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
163126625X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781631266256 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1066011800 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CN3HA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CN3HA |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
OKX |
| -- |
SBI |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.C592.M375 2019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clark, Brenda, |
| Dates associated with a name |
1960- |
| Relator term |
Author |
| 9 (RLIN) |
99934 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing dynamics / |
| Statement of responsibility, etc. |
Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, Michelle Walker. |
| Medium |
[print] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Tinley Park, Illinois : |
| Name of publisher, distributor, etc. |
Goodheart-Willcox Company, Incorporated, |
| Date of publication, distribution, etc. |
(c)2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 622 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
29 cm |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Marketing dynamics ; |
| -- |
Economics ; |
| -- |
Marketing-information management ; |
| -- |
Product ; |
| -- |
Price ; |
| -- |
Place ; |
| -- |
Promotion ; |
| -- |
Management ; |
| -- |
Entrepreneurship ; |
| -- |
Preparing for a career. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing Dynamics provides a well rounded introduction to the 4Ps-product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Career Ready Practices are also included. • DECA activities are included in each of the 33 chapters to support leadership development. • The ongoing marketing plan provides a project-based, hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website). • College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. ~ |
| Uniform Resource Identifier |
<a href="https://www.barnesandnoble.com/w/marketing-dynamics-brenda-clark/1132644484">https://www.barnesandnoble.com/w/marketing-dynamics-brenda-clark/1132644484</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks. |
| 9 (RLIN) |
115465 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
CYNTHIA SNELL |
| c |
1 |
| d |
CYNTHIA SNELL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| PUBLICATION YEAR |
2019 |
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| DONATED BY: |
Donation: South Caroline Board of Education |
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2021-12-22 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
SBI |
