Is direct mail a possible medium for evangelizing in our culture? /By Marie H. Lawton.

By: Material type: TextTextPublication details: 1966.Description: v, 91 leaves ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • BV4070 .I835 1966
  • BV4070
Available additional physical forms:
  • 2
Contents:
Approach -- Limitations of the Study -- Definitions.
Three Witness Statements Issued -- Culture Study Essential -- Why Not a Traditional Christian Tract? -- Why Direct Mail Was Selected -- Summary.
What It Means to "Speak Their Language" -- The Culture Values of the Group -- Summary Conclusions.
The Tools of Communication -- The Significance of the Package in Communicaing in This Culture -- Summary Conclusions.
Successful Sales Formula Translated into -- Form -- Design -- Color -- Words -- Summary Conclusion.
The Christian Tract.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Dissertation/Thesis (7-day checkout) Dissertation/Thesis (7-day checkout) G. Allen Fleece Library DISSERTATIONS Non-fiction BV4070.C68L39 1966 (Browse shelf(Opens below)) Available 31923000893541
Dissertation/Thesis (7-day checkout) Dissertation/Thesis (7-day checkout) G. Allen Fleece Library DISSERTATIONS Non-fiction BV4070.C68L39 1966 (Browse shelf(Opens below)) Available 31923000893558

Typescript.

Chapter I. Introduction

Chapter II. Background of the Thesis

Chapter III. The Group and Their Cultural Values

Chapter IV. Communications in This Age

Chapter V. The Aspects of Direct Mail

Chapter Virgin Islands Reactions of the Group to the Three Witness Statements

Chapter Virgin IslandsI. Reactions of the Group to a Traditional Christian Tract

Chapter Virgin IslandsII. Consideration of the Reactions of the Group in the Light of Findings in Culture, Communication, and Direct Mail

Chapter IX. Conclusions

Bibliography: leaves 89-91.

Problem Stated -- Approach -- Limitations of the Study -- Definitions.

Lostness of the Group -- Three Witness Statements Issued -- Culture Study Essential -- Why Not a Traditional Christian Tract? -- Why Direct Mail Was Selected -- Summary.

The Group Defined -- What It Means to "Speak Their Language" -- The Culture Values of the Group -- Summary Conclusions.

Communication-or the Illusion of It? -- The Tools of Communication -- The Significance of the Package in Communicaing in This Culture -- Summary Conclusions.

Fundamentals of Direct Mail -- Successful Sales Formula Translated into -- Form -- Design -- Color -- Words -- Summary Conclusion.

The Three Witness Statements -- The Christian Tract.

2

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