Is direct mail a possible medium for evangelizing in our culture? /By Marie H. Lawton.
Lawton, Marie Howard,
Is direct mail a possible medium for evangelizing in our culture? /By Marie H. Lawton. - 1966. - v, 91 leaves ; 29 cm.
Typescript. Chapter I. Introduction Chapter II. Background of the Thesis Chapter III. The Group and Their Cultural Values Chapter IV. Communications in This Age Chapter V. The Aspects of Direct Mail Chapter Virgin Islands Reactions of the Group to the Three Witness Statements Chapter Virgin IslandsI. Reactions of the Group to a Traditional Christian Tract Chapter Virgin IslandsII. Consideration of the Reactions of the Group in the Light of Findings in Culture, Communication, and Direct Mail Chapter IX. Conclusions
Problem Stated -- Approach -- Limitations of the Study -- Definitions. Lostness of the Group -- Three Witness Statements Issued -- Culture Study Essential -- Why Not a Traditional Christian Tract? -- Why Direct Mail Was Selected -- Summary. The Group Defined -- What It Means to "Speak Their Language" -- The Culture Values of the Group -- Summary Conclusions. Communication-or the Illusion of It? -- The Tools of Communication -- The Significance of the Package in Communicaing in This Culture -- Summary Conclusions. Fundamentals of Direct Mail -- Successful Sales Formula Translated into -- Form -- Design -- Color -- Words -- Summary Conclusion. The Three Witness Statements -- The Christian Tract.
Columbia Bible College--Dissertations.
Evangelistic work.
Mail-order business.
BV4070 / .I835 1966 BV4070
Is direct mail a possible medium for evangelizing in our culture? /By Marie H. Lawton. - 1966. - v, 91 leaves ; 29 cm.
Typescript. Chapter I. Introduction Chapter II. Background of the Thesis Chapter III. The Group and Their Cultural Values Chapter IV. Communications in This Age Chapter V. The Aspects of Direct Mail Chapter Virgin Islands Reactions of the Group to the Three Witness Statements Chapter Virgin IslandsI. Reactions of the Group to a Traditional Christian Tract Chapter Virgin IslandsII. Consideration of the Reactions of the Group in the Light of Findings in Culture, Communication, and Direct Mail Chapter IX. Conclusions
Problem Stated -- Approach -- Limitations of the Study -- Definitions. Lostness of the Group -- Three Witness Statements Issued -- Culture Study Essential -- Why Not a Traditional Christian Tract? -- Why Direct Mail Was Selected -- Summary. The Group Defined -- What It Means to "Speak Their Language" -- The Culture Values of the Group -- Summary Conclusions. Communication-or the Illusion of It? -- The Tools of Communication -- The Significance of the Package in Communicaing in This Culture -- Summary Conclusions. Fundamentals of Direct Mail -- Successful Sales Formula Translated into -- Form -- Design -- Color -- Words -- Summary Conclusion. The Three Witness Statements -- The Christian Tract.
Columbia Bible College--Dissertations.
Evangelistic work.
Mail-order business.
BV4070 / .I835 1966 BV4070