Is direct mail a possible medium for evangelizing in our culture? /By Marie H. Lawton.
Material type: TextPublication details: 1966.Description: v, 91 leaves ; 29 cmContent type:- text
- unmediated
- volume
- BV4070 .I835 1966
- BV4070
- COPYRIGHT NOT covered - Click this link to request copyright permission:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Dissertation/Thesis (7-day checkout) | G. Allen Fleece Library DISSERTATIONS | Non-fiction | BV4070.C68L39 1966 (Browse shelf(Opens below)) | Available | 31923000893541 |
Typescript.
Chapter I. Introduction
Problem Stated -- Approach -- Limitations of the Study -- Definitions.
Chapter II. Background of the Thesis
Lostness of the Group -- Three Witness Statements Issued -- Culture Study Essential -- Why Not a Traditional Christian Tract? -- Why Direct Mail Was Selected -- Summary.
Chapter III. The Group and Their Cultural Values
The Group Defined -- What It Means to "Speak Their Language" -- The Culture Values of the Group -- Summary Conclusions.
Chapter IV. Communications in This Age
Communication-or the Illusion of It? -- The Tools of Communication -- The Significance of the Package in Communicaing in This Culture -- Summary Conclusions.
Chapter V. The Aspects of Direct Mail
Fundamentals of Direct Mail -- Successful Sales Formula Translated into -- Form -- Design -- Color -- Words -- Summary Conclusion.
Chapter Virgin Islands Reactions of the Group to the Three Witness Statements
Chapter Virgin IslandsI. Reactions of the Group to a Traditional Christian Tract
Chapter Virgin IslandsII. Consideration of the Reactions of the Group in the Light of Findings in Culture, Communication, and Direct Mail
The Three Witness Statements -- The Christian Tract.
Chapter IX. Conclusions
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