Is direct mail a possible medium for evangelizing in our culture? /By Marie H. Lawton.

By: Material type: TextTextPublication details: 1966.Description: v, 91 leaves ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • BV4070 .I835 1966
  • BV4070
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Approach -- Limitations of the Study -- Definitions.
Three Witness Statements Issued -- Culture Study Essential -- Why Not a Traditional Christian Tract? -- Why Direct Mail Was Selected -- Summary.
What It Means to "Speak Their Language" -- The Culture Values of the Group -- Summary Conclusions.
The Tools of Communication -- The Significance of the Package in Communicaing in This Culture -- Summary Conclusions.
Successful Sales Formula Translated into -- Form -- Design -- Color -- Words -- Summary Conclusion.
The Christian Tract.
List(s) this item appears in: IZZY- duplicates
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Dissertation/Thesis (7-day checkout) Dissertation/Thesis (7-day checkout) G. Allen Fleece Library DISSERTATIONS Non-fiction BV4070.C68L39 1966 (Browse shelf(Opens below)) Available 31923000893541

Typescript.

Chapter I. Introduction

Problem Stated -- Approach -- Limitations of the Study -- Definitions.

Chapter II. Background of the Thesis

Lostness of the Group -- Three Witness Statements Issued -- Culture Study Essential -- Why Not a Traditional Christian Tract? -- Why Direct Mail Was Selected -- Summary.

Chapter III. The Group and Their Cultural Values

The Group Defined -- What It Means to "Speak Their Language" -- The Culture Values of the Group -- Summary Conclusions.

Chapter IV. Communications in This Age

Communication-or the Illusion of It? -- The Tools of Communication -- The Significance of the Package in Communicaing in This Culture -- Summary Conclusions.

Chapter V. The Aspects of Direct Mail

Fundamentals of Direct Mail -- Successful Sales Formula Translated into -- Form -- Design -- Color -- Words -- Summary Conclusion.

Chapter Virgin Islands Reactions of the Group to the Three Witness Statements

Chapter Virgin IslandsI. Reactions of the Group to a Traditional Christian Tract

Chapter Virgin IslandsII. Consideration of the Reactions of the Group in the Light of Findings in Culture, Communication, and Direct Mail

The Three Witness Statements -- The Christian Tract.

Chapter IX. Conclusions

COPYRIGHT NOT covered - Click this link to request copyright permission:

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