The entrepreneur's guide to marketing / Robert F. Everett. [print]
Material type: TextSeries: Entrepreneur's guide (Westport, Conn.)Publication details: Westport, Connecticut : Praeger, (c)2009.Description: xvi, 179 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9780313350481
- HF5415.E93.E587 2009
- COPYRIGHT NOT covered - Click this link to request copyright permission:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HF5415.13.E896 2009 (Browse shelf(Opens below)) | Available | 31923001335666 |
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HF5415.1265.P46 2009 Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / | HF5415.1265.S384 1997 Webonomics : nine essential principles for growing your business on the World Wide Web / | HF5415.13.C676 2010 Marketing for entrepreneurs : concepts and applications for new ventures / | HF5415.13.E896 2009 The entrepreneur's guide to marketing / | HF5415.13.K87.M375 2012 Marketing management / | HF5415.13.S8573 2010 Creating a successful marketing strategy for your small new business / | HF5415.2.L383 2012 Leading edge marketing research : 21st-century tools and practices / |
Includes bibliographies and index.
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
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