The entrepreneur's guide to marketing /
Everett, Robert F,
The entrepreneur's guide to marketing / [print] Robert F. Everett. - Westport, Connecticut : Praeger, (c)2009. - xvi, 179 pages : illustrations ; 25 cm. - The entrepreneur's guide, . - Entrepreneur's guide (Westport, Conn.) .
Includes bibliographies and index.
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
9780313350481
2008032608
GBA8A7171 bnb
014749104 Uk
Marketing--Management.
Marketing--Decision making.
Small business marketing.
Sales management.
HF5415.E93.E587 2009
The entrepreneur's guide to marketing / [print] Robert F. Everett. - Westport, Connecticut : Praeger, (c)2009. - xvi, 179 pages : illustrations ; 25 cm. - The entrepreneur's guide, . - Entrepreneur's guide (Westport, Conn.) .
Includes bibliographies and index.
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
9780313350481
2008032608
GBA8A7171 bnb
014749104 Uk
Marketing--Management.
Marketing--Decision making.
Small business marketing.
Sales management.
HF5415.E93.E587 2009