MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02069cam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn236141637 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726102134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080724s2009 ctua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008032608 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA8A7171 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
014749104 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780313350481 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
UKM |
| -- |
C#P |
| -- |
BWX |
| -- |
CPE |
| -- |
VRC |
| -- |
SBI |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.E93.E587 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Everett, Robert F, |
| Relator term |
Author |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The entrepreneur's guide to marketing / |
| Statement of responsibility, etc. |
Robert F. Everett. |
| Medium |
[print] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Westport, Connecticut : |
| Name of publisher, distributor, etc. |
Praeger, |
| Date of publication, distribution, etc. |
(c)2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 179 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The entrepreneur's guide, |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing demystified -- |
| Title |
Marketing applied : a strategic overview of marketing -- |
| -- |
What do I want? -- Your market and what it needs -- |
| -- |
Your operational environment -- |
| -- |
Assessing your own capabilities -- |
| -- |
Identifying and evaluating your competitors -- |
| -- |
Positioning your product or service -- |
| -- |
Pricing your products and services -- |
| -- |
Deciding on your marketing strategy -- |
| -- |
Developing and delivering your message -- |
| -- |
Getting your message out there -- |
| -- |
Selling effectively and ethically -- |
| -- |
Standing by your word -- |
| -- |
Calling in the pros -- |
| -- |
Conclusion. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales management. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Entrepreneur's guide (Westport, Conn.) |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| -- |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0824/2008032608.html">http://www.loc.gov/catdir/toc/ecip0824/2008032608.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b15804343 |
| b |
06-22-15 |
| c |
10-14-09 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| PUBLICATION YEAR |
2009 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
bcm |
| -- |
(2)cim |
| Operator's initials, OID (RLIN) |
02-05-10 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
ctu |
| -- |
0 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
SBI |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
1 |
| i |
31923001335666 |
| j |
2 |
| l |
cimc |
| n |
"repair" status after fire |
| o |
- |
| p |
0.00 |
| q |
- |
| r |
- |
| s |
- -- |
| t |
61 |
| u |
2 |
| v |
0 |
| w |
2 |
| x |
0 |
| y |
.i18475395 |
| z |
10-27-09 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |