Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg. [print]

By:

Penenberg, Adam L [Author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781401323493

Subject(s):

LOC classification:

HF5827.P398.V573 2009

Available additional physical forms:

Contents:

Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.

Subject: From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulating Book (checkout times vary with patron status)	G. Allen Fleece Library CIRCULATING COLLECTION	Non-fiction	HF5415.1265.P46 2009 (Browse shelf(Opens below))	Available		31923001344320

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Previous	No cover image available				No cover image available			Next
Previous	HF5415.S24 2009 The SAGE handbook of marketing theory /	HF5415.1265.A85 2015 Winning the battle for attention : internet marketing for small business /	HF5415.1265.M378.T457 2011 The third screen : marketing to your customers in a world gone mobile /	HF5415.1265.P46 2009 Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves /	HF5415.1265.S384 1997 Webonomics : nine essential principles for growing your business on the World Wide Web /	HF5415.13.C676 2010 Marketing for entrepreneurs : concepts and applications for new ventures /	HF5415.13.E896 2009 The entrepreneur's guide to marketing /	Next

An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.

From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

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