MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02076cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn310399357 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726102105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090709s2009 nyua b 001 0 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781401323493 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
PUL |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
OCP |
| -- |
B2A |
| -- |
HCO |
| -- |
VP@ |
| -- |
CO3 |
| -- |
CDX |
| -- |
LMR |
| -- |
SBI |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5827.P398.V573 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Penenberg, Adam L, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Viral loop : |
| Remainder of title |
from Facebook to Twitter, how today's smartest businesses grow themselves / |
| Statement of responsibility, etc. |
Adam L. Penenberg. |
| Medium |
[print] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
first edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Hyperion, |
| Date of publication, distribution, etc. |
(c)2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 274 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
An insanely viral scheme -- |
| Title |
Viral president -- |
| -- |
Tupperware and ponzi schemes--the original viral models -- |
| -- |
The first online viral expansion loop -- |
| -- |
The spreadable product as new business paradigm -- |
| -- |
The perpetual viral advertisement -- |
| -- |
When the audience decides what's good -- |
| -- |
Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- |
| -- |
PayPal : the first stackable network -- |
| -- |
Flickr, YouTube, MySpace -- |
| -- |
Tweaking the viral coefficient -- |
| -- |
Viral clusters -- |
| -- |
The search for a new ad unit. |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Viral marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online social networks |
| General subdivision |
Economic aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| General subdivision |
Computer network resources. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b15882688 |
| b |
10-07-14 |
| c |
04-27-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| PUBLICATION YEAR |
2009 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| REPLACEMENT COST (GET FROM AMAZON) |
21.41 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
1 |
| i |
31923001344320 |
| j |
2 |
| l |
cimc |
| o |
- |
| p |
0.00 |
| q |
- |
| r |
- |
| s |
- -- |
| t |
61 |
| u |
1 |
| v |
1 |
| w |
1 |
| x |
0 |
| y |
.i18651616 |
| z |
07-07-10 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
03-22-11 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |