Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves /
Penenberg, Adam L,
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / [print] Adam L. Penenberg. - first edition. - New York : Hyperion, (c)2009. - ix, 274 pages : illustrations ; 25 cm.
An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
9781401323493
Viral marketing.
Online social networks--Economic aspects.
Electronic commerce--Marketing.
Business--Computer network resources.
HF5827.P398.V573 2009
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / [print] Adam L. Penenberg. - first edition. - New York : Hyperion, (c)2009. - ix, 274 pages : illustrations ; 25 cm.
An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
9781401323493
Viral marketing.
Online social networks--Economic aspects.
Electronic commerce--Marketing.
Business--Computer network resources.
HF5827.P398.V573 2009