Ad critique : how to deconstruct ads in order to build better advertising / Nancy R. Tag. [print]

By:

Tag, Nancy R []

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781412980531

Subject(s):

LOC classification:

HF5823.T125.A337 2012
HF5823

Available additional physical forms:

Contents:

AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulating Book (checkout times vary with patron status)	G. Allen Fleece Library CIRCULATING COLLECTION	Non-fiction	HF5823.T155 2012 (Browse shelf(Opens below))	Available		31923001842349

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Previous					No cover image available	No cover image available		Next
Previous	HF5823.H185 2010 Advertising and promotion : an integrated marketing communications approach /	HF5823 .K37 2013 Advertising & sales promotion /	HF5823. R665 2005 How to advertise /	HF5823.T155 2012 Ad critique : how to deconstruct ads in order to build better advertising /	HF5831.A34 2006 Advertising /	HG177.K37 1994 Grant writing for teachers : if you can write a lesson plan, you can write a grant /	HG172.B84S37 2008 The snowball : Warren Buffett and the business of life /	Next

Includes bibliographies and index.

Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique.

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