MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01875cam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn730403667 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726100419.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110729s2012 caua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011032015 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015947330 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412980531 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)730403667 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
UKMGB |
| -- |
YDXCP |
| -- |
IOJ |
| -- |
CDX |
| -- |
IAD |
| -- |
SBI |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823.T125.A337 2012 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tag, Nancy R, |
| Relator term |
|
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ad critique : |
| Remainder of title |
how to deconstruct ads in order to build better advertising / |
| Statement of responsibility, etc. |
Nancy R. Tag. |
| Medium |
[print] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, California : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
(c)2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 199 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Language of critique. The case for critique : why we need constructive criticism to make great ads -- |
| Title |
AdSpeak : the vocabulary of advertising -- |
| -- |
AdErrors : when good ads go bad -- |
| -- |
AdAnalogy : how art and copy play together -- |
| -- |
The 360 degree critique : being digital, going viral, and beyond -- |
| -- |
Critique in action. AdAlliance : your partners in creating great advertising -- |
| -- |
AdSpeak up! Who says what when -- |
| -- |
The creative team's bill of rights -- |
| -- |
The client's bill of rights -- |
| -- |
Presentation prep -- |
| -- |
Critique cheats : tips to make the most of the critique. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Evaluation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Criticism. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16960701 |
| b |
08-08-13 |
| c |
02-14-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| PUBLICATION YEAR |
2012 |
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2018-07-15 |
| COST |
0.00 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| REPLACEMENT COST (GET FROM AMAZON) |
85.53 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
1 |
| i |
31923001842349 |
| j |
2 |
| l |
cimc |
| o |
- |
| p |
0.00 |
| q |
- |
| r |
- |
| s |
- -- |
| t |
61 |
| u |
1 |
| v |
0 |
| w |
1 |
| x |
0 |
| y |
.i19970882 |
| z |
02-14-13 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
08-08-13 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |