Ad critique : how to deconstruct ads in order to build better advertising /
Tag, Nancy R,
Ad critique : how to deconstruct ads in order to build better advertising / [print] Nancy R. Tag. - Thousand Oaks, California : SAGE, (c)2012. - xiv, 199 pages : illustrations ; 24 cm.
Includes bibliographies and index.
Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique.
9781412980531
2011032015
015947330 Uk
Advertising.
Advertising--Evaluation.
Criticism.
HF5823.T125.A337 2012 HF5823
Ad critique : how to deconstruct ads in order to build better advertising / [print] Nancy R. Tag. - Thousand Oaks, California : SAGE, (c)2012. - xiv, 199 pages : illustrations ; 24 cm.
Includes bibliographies and index.
Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique.
9781412980531
2011032015
015947330 Uk
Advertising.
Advertising--Evaluation.
Criticism.
HF5823.T125.A337 2012 HF5823