Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. [print]

By:

Crane, Frederick G [Author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781412953467
9781412953474

Subject(s):

LOC classification:

HF5415.C891.M375 2010
HF5415

Available additional physical forms:

Contents:

Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulating Book (checkout times vary with patron status)	G. Allen Fleece Library CIRCULATING COLLECTION	Non-fiction	HF5415.13.C676 2010 (Browse shelf(Opens below))	Available		31923001852223

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Previous			No cover image available					Next
Previous	HF5415.1265.M378.T457 2011 The third screen : marketing to your customers in a world gone mobile /	HF5415.1265.P46 2009 Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves /	HF5415.1265.S384 1997 Webonomics : nine essential principles for growing your business on the World Wide Web /	HF5415.13.C676 2010 Marketing for entrepreneurs : concepts and applications for new ventures /	HF5415.13.E896 2009 The entrepreneur's guide to marketing /	HF5415.13.K87.M375 2012 Marketing management /	HF5415.13.S8573 2010 Creating a successful marketing strategy for your small new business /	Next

Includes bibliographies and index.

Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.

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