MARC details
000 -LEADER |
fixed length control field |
01858cam a2200385 i 4500 |
001 - CONTROL NUMBER |
control field |
ocn351322799 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240726100355.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090604s2010 caua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009023018 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412953467 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412953474 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)351322799 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
BWX |
-- |
CDX |
-- |
IG# |
-- |
BTCTA |
-- |
BDX |
-- |
TULIB |
-- |
SBI |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
SBIM |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.C891.M375 2010 |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Crane, Frederick G, |
Relator term |
Author |
245 10 - TITLE STATEMENT |
Title |
Marketing for entrepreneurs : |
Remainder of title |
concepts and applications for new ventures / |
Statement of responsibility, etc. |
Frederick G. Crane. |
Medium |
[print] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Thousand Oaks, California : |
Name of publisher, distributor, etc. |
Sage Publications, |
Date of publication, distribution, etc. |
(c)2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 227 pages : |
Other physical details |
illustrations ; |
Dimensions |
23 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographies and index. |
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
Marketing in an entrepreneurial context -- |
Title |
Finding and evaluating the right marketing opportunity -- |
-- |
Using marketing research to ensure entrepreneurial success -- |
-- |
Understanding customers and competitors -- |
-- |
Segmentation, targeting, and positioning -- |
-- |
Developing new products and services -- |
-- |
Building and sustaining the entrepreneurial brand -- |
-- |
Entrepreneurial pricing -- |
-- |
Entrepreneurial channel development and supply chain management -- |
-- |
Entrepreneurial promotion : doing more with less! -- |
-- |
The entrepreneurial marketing plan. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Small business marketing. |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b16984717 |
b |
08-08-13 |
c |
05-10-13 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Circulating Book (checkout times vary with patron status) |
Classification part |
HF |
PUBLICATION YEAR |
2010 |
VENDOR |
|
Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2018-07-15 |
COST |
0.00 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
cim |
Operator's initials, OID (RLIN) |
08-08-13 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
- |
-- |
eng |
-- |
cau |
-- |
0 |
994 ## - |
-- |
C0 |
-- |
SBI |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
g |
1 |
i |
31923001852223 |
j |
2 |
l |
cimc |
o |
- |
p |
0.00 |
q |
- |
r |
- |
s |
- -- |
t |
61 |
u |
0 |
v |
0 |
w |
0 |
x |
0 |
y |
.i20011441 |
z |
05-10-13 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
1 |
b |
Cynthia Snell |
c |
1 |
d |
Cynthia Snell |