Marketing for entrepreneurs : concepts and applications for new ventures /
Crane, Frederick G,
Marketing for entrepreneurs : concepts and applications for new ventures / [print] Frederick G. Crane. - Thousand Oaks, California : Sage Publications, (c)2010. - xii, 227 pages : illustrations ; 23 cm.
Includes bibliographies and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
9781412953467 9781412953474
2009023018
Marketing--Management.
Small business marketing.
HF5415.C891.M375 2010 HF5415
Marketing for entrepreneurs : concepts and applications for new ventures / [print] Frederick G. Crane. - Thousand Oaks, California : Sage Publications, (c)2010. - xii, 227 pages : illustrations ; 23 cm.
Includes bibliographies and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
9781412953467 9781412953474
2009023018
Marketing--Management.
Small business marketing.
HF5415.C891.M375 2010 HF5415