Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. [print]
Material type: TextPublication details: Thousand Oaks, California : Sage Publications, [(c)2010.Description: xii, 227 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9781412953467
- 9781412953474
- 1412953464
- 1412953472
- HF5415.13.M375 2010
- HF5415.13.C891.M375 2010
- COPYRIGHT NOT covered - Click this link to request copyright permission:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library Circulating Collection - First Floor | Non-fiction | HF5415.13.C676 2010 (Browse shelf(Opens below)) | Available | 31923001852223 |
Marketing in an entrepreneurial context Finding and evaluating the right marketing opportunity Using marketing research to ensure entrepreneurial success Understanding customers and competitors Segmentation, targeting, and positioning Developing new products and services Building and sustaining the entrepreneurial brand Entrepreneurial pricing Entrepreneurial channel development and supply chain management Entrepreneurial promotion : doing more with less! ; The entrepreneurial marketing plan.
COPYRIGHT NOT covered - Click this link to request copyright permission:
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