Image from Google Jackets

Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. [print]

By: Material type: TextTextPublication details: Thousand Oaks, California : Sage Publications, [(c)2010.Description: xii, 227 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781412953467
  • 9781412953474
  • 1412953464
  • 1412953472
Subject(s): LOC classification:
  • HF5415.13.M375 2010
  • HF5415.13.C891.M375 2010
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Marketing in an entrepreneurial context Finding and evaluating the right marketing opportunity Using marketing research to ensure entrepreneurial success Understanding customers and competitors Segmentation, targeting, and positioning Developing new products and services Building and sustaining the entrepreneurial brand Entrepreneurial pricing Entrepreneurial channel development and supply chain management Entrepreneurial promotion : doing more with less! ; The entrepreneurial marketing plan.
Item type: Circulating Book (checkout times vary with patron status) List(s) this item appears in: Cilla
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5415.13.C676 2010 (Browse shelf(Opens below)) Available 31923001852223

Marketing in an entrepreneurial context Finding and evaluating the right marketing opportunity Using marketing research to ensure entrepreneurial success Understanding customers and competitors Segmentation, targeting, and positioning Developing new products and services Building and sustaining the entrepreneurial brand Entrepreneurial pricing Entrepreneurial channel development and supply chain management Entrepreneurial promotion : doing more with less! ; The entrepreneurial marketing plan.

COPYRIGHT NOT covered - Click this link to request copyright permission:

There are no comments on this title.

to post a comment.

Powered by Koha