MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02019cam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn351322799 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230615160537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090604s2010 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009023018 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412953467 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412953474 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412953464 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412953472 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)351322799 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BWX |
| -- |
CDX |
| -- |
IG# |
| -- |
BTCTA |
| -- |
BDX |
| -- |
TULIB |
| -- |
SBI |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13.M375 2010 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13.C891.M375 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crane, Frederick G, |
| Relator term |
Author |
| 9 (RLIN) |
85911 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing for entrepreneurs : |
| Remainder of title |
concepts and applications for new ventures / |
| Statement of responsibility, etc. |
Frederick G. Crane. |
| Medium |
[print] |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, California : |
| Name of publisher, distributor, etc. |
Sage Publications, |
| Date of publication, distribution, etc. |
[(c)2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 227 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Marketing in an entrepreneurial context |
| -- |
Finding and evaluating the right marketing opportunity |
| -- |
Using marketing research to ensure entrepreneurial success |
| -- |
Understanding customers and competitors |
| -- |
Segmentation, targeting, and positioning |
| -- |
Developing new products and services |
| -- |
Building and sustaining the entrepreneurial brand |
| -- |
Entrepreneurial pricing |
| -- |
Entrepreneurial channel development and supply chain management |
| -- |
Entrepreneurial promotion : doing more with less! ; |
| -- |
The entrepreneurial marketing plan. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
50161 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business marketing. |
| 9 (RLIN) |
52548 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16984717 |
| b |
08-08-13 |
| c |
05-10-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| PUBLICATION YEAR |
2010 |
| VENDOR |
|
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2018-07-15 |
| COST |
0.00 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
cim |
| Operator's initials, OID (RLIN) |
08-08-13 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
cau |
| -- |
0 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
SBI |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
1 |
| i |
31923001852223 |
| j |
2 |
| l |
cimc |
| o |
- |
| p |
0.00 |
| q |
- |
| r |
- |
| s |
- |
| t |
61 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i20011441 |
| z |
05-10-13 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| c |
1 |
| d |
CYNTHIA SNELL |
| a |
1 |
| b |
CYNTHIA SNELL |
