Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger. [print]
Material type:
TextPublication details: Lanham, Maryland : Rowman and Littlefield Pub., (c)2004.Edition: second editionDescription: xvii, 197 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- HF5823.B496.A374 2004
- HF5823
- COPYRIGHT NOT covered - Click this link to request copyright permission:
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HF5823.B438 2004 (Browse shelf(Opens below)) | Available | 31923001091434 |
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| HF5823.A16835 2010 Advertising / | HF5823.A16835 2010 Advertising / | HF5823.A758 2010 Advertising creative : strategy, copy + design / | HF5823.B438 2004 Ads, fads, and consumer culture : advertising's impact on American character and society / | HF5823.H185 2010 Advertising and promotion : an integrated marketing communications approach / | HF5823 .K37 2013 Advertising & sales promotion / | HF5823. R665 2005 How to advertise / |
Includes bibliographies and index.
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
COPYRIGHT NOT covered - Click this link to request copyright permission:
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