Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger. [print]

By: Material type: TextTextPublication details: Lanham, Maryland : Rowman and Littlefield Pub., (c)2004.Edition: second editionDescription: xvii, 197 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • HF5823.B496.A374 2004
  • HF5823
Online resources: Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5823.B438 2004 (Browse shelf(Opens below)) Available 31923001091434

Includes bibliographies and index.

Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?

COPYRIGHT NOT covered - Click this link to request copyright permission:

There are no comments on this title.

to post a comment.