Ads, fads, and consumer culture : advertising's impact on American character and society /
Berger, Arthur Asa, 1933-,
Ads, fads, and consumer culture : advertising's impact on American character and society / [print] Arthur Asa Berger. - second edition. - Lanham, Maryland : Rowman and Littlefield Pub., (c)2004. - xvii, 197 pages : illustrations ; 24 cm.
Includes bibliographies and index.
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
2003008536
GBA3-V2712
Advertising--United States.
Popular culture--United States.
Consumer education--United States.
HF5823.B496.A374 2004 HF5823
Ads, fads, and consumer culture : advertising's impact on American character and society / [print] Arthur Asa Berger. - second edition. - Lanham, Maryland : Rowman and Littlefield Pub., (c)2004. - xvii, 197 pages : illustrations ; 24 cm.
Includes bibliographies and index.
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
2003008536
GBA3-V2712
Advertising--United States.
Popular culture--United States.
Consumer education--United States.
HF5823.B496.A374 2004 HF5823