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Persuading people : expert solutions to everyday challenges.

Material type: TextTextSeries: Publication details: Boston, Mass. : Harvard Business Press, (c)2008.Description: 1 online resource (x, 91 pages i18 cm.)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781422163856
Subject(s): Genre/Form: LOC classification:
  • HM1196 .P477 2008
Online resources: Available additional physical forms:
Contents:
Persuading People: The Basics -- Understanding Persuasion -- Building Your Credibility -- Understanding Your Audience -- Winning Your Audience's Mind -- Capturing Your Audience's Heart -- Overcoming Resistance from Listeners -- Activating Audience Self-Persuasion -- Tips and Tools -- Tools for Persuading People -- Test Yourself -- To Learn More -- Sources for Persuading People.
Review: "Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy; it takes practice, patience, and psychological savvy. That's where this new volume comes in - by enabling you to: adapt your pitch to your audience; build your credibility; and appeal to your listener's minds and hearts."--Jacket.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction HM1196 (Browse shelf(Opens below)) Link to resource Available ocn870863254

Includes bibliographical references.

Mentor's Message: Why Master the Art and Science of Persuasion? -- Persuading People: The Basics -- Understanding Persuasion -- Building Your Credibility -- Understanding Your Audience -- Winning Your Audience's Mind -- Capturing Your Audience's Heart -- Overcoming Resistance from Listeners -- Activating Audience Self-Persuasion -- Tips and Tools -- Tools for Persuading People -- Test Yourself -- To Learn More -- Sources for Persuading People.

"Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy; it takes practice, patience, and psychological savvy. That's where this new volume comes in - by enabling you to: adapt your pitch to your audience; build your credibility; and appeal to your listener's minds and hearts."--Jacket.

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