Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. [print]
Material type: TextPublication details: Thousand Oaks, California : Sage Publications, (c)2010.Description: xii, 227 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9781412953467
- 9781412953474
- HF5415.C891.M375 2010
- HF5415
- COPYRIGHT NOT covered - Click this link to request copyright permission:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HF5415.13.C676 2010 (Browse shelf(Opens below)) | Available | 31923001852223 |
Includes bibliographies and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
COPYRIGHT NOT covered - Click this link to request copyright permission:
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