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	1.		Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein. by Weinstein, Art [Author] Weinstein, Art ; --. Market segmentation Series: Haworth series in segmented, targeted, and customized marketing Edition: Third edition. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New York : Haworth Press, (c)2004 Online resources: Availability: Items available for loan: G. Allen Fleece Library (2)Location, call number: Online HF., ... Place hold Add to cart (remove)
	2.		Consumer cosmopolitanism in the age of globalization editor, Melvin Prince. by Prince, Melvin Series: 2012 digital library \| Consumer behavior collection Edition: 1st ed. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012 Online resources: Availability: Items available for loan: G. Allen Fleece Library (4)Location, call number: Online HF, ... Place hold Add to cart (remove)
	3.		Consumer cosmopolitanism in the age of globalization editor, Melvin Prince. [electronic resource] by Prince, Melvin Series: 2012 digital library \| Consumer behavior collection Edition: first edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2012 Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.32. Place hold Add to cart (remove)
	4.		Pricing segmentation and analytics Tudor Bodea and Mark Ferguson. [electronic resource] by Bodea, Tudor [Author] Ferguson, Mark Series: Marketing strategy collection Edition: first edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher number: 2 BEP Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2012; 2012 Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5416.5. Place hold Add to cart (remove)
	5.		Sales and market forecasting for entrepreneurs Tim Berry. [electronic resource] by Berry, Timothy [Author] Series: Small business management and entrepreneurship collection Edition: first edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher number: 1 BEP Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2010 Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.2. Place hold Add to cart (remove)
	6.		Not for free : revenue strategies for a new world / Saul J. Berman. by Berman, Saul Jay, 1946- [Author] Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Review Press, [(c)2011.] Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HF5415.127. Place hold Add to cart (remove)
	7.		Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan [Author] Mauborgne, Renée [] Edition: Expandedition. edition. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Boston, Massachusetts : Harvard Business Review Press, [(c)2015.] Other title: How to create uncontested market space and make the competition irrelevant Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HF5415.153. Place hold Add to cart (remove)
	8.		The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : the iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne. by Kim, W. Chan [Author] Mauborgne, Renée A Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Boston : Harvard Business Review Press, [(c)2017.] In series -- Harvard business review Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HF5415.153. Place hold Add to cart (remove)
	9.		Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon. by Yoon, Eddie [Author] Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Boston, Massachusetts : Harvard Business Review Press, [(c)2016.] Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HF5415.127. Place hold Add to cart (remove)
	10.		The end of corporate imperialism / C.K. Prahalad and Kenneth Lieberthal. by Prahalad, C. K [Author] Lieberthal, Kenneth Series: Harvard business review classics Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Press, [(c)2008.] Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HC59.72.6. Place hold Add to cart (remove)
	11.		Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps" / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan [Author] Mauborgne, Renée [] Kim, W. Chan --. Blue ocean strategy Kim, W. Chan --. Blue ocean leadership Kim, W. Chan --. Red ocean traps Mauborgne, Renée --. Blue ocean strategy Mauborgne, Renée --. Blue ocean leadership Mauborgne, Renée --. Red ocean traps Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Boston, MA : Harvard Business Review Press, [(c)2017.] Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HD57.7. Place hold Add to cart (remove)
	12.		Blue ocean strategy with Harvard Business Review classic article "Blue ocean leadership" / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan [Author] Mauborgne, Renée [] Kim, W. Chan --. Blue ocean strategy Kim, W. Chan --. Blue ocean leadership Mauborgne, Renée --. Blue ocean strategy Mauborgne, Renée --. Blue ocean leadership Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Boston, MA : Harvard Business Review Press, [(c)2017.] Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HD57.7. Place hold Add to cart (remove)
	13.		Blue ocean strategy with Harvard Business Review classic article "Red ocean traps" / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan [Author] Mauborgne, Renée [] Kim, W. Chan --. Blue ocean strategy Kim, W. Chan --. Red ocean traps Mauborgne, Renée --. Blue ocean strategy Mauborgne, Renée --. Red ocean traps Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Boston, MA : Harvard Business Review Press, [(c)2017.] Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HD57.7. Place hold Add to cart (remove)
	14.		Blue ocean classics / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan [Author] Mauborgne, Renée [] Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Boston, Massachusetts : Harvard Business Review Press, [(c)2019.] Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HF5415.153. Place hold Add to cart (remove)
	15.		The context marketing revolution : how to motivate buyers in the age of infinite media / Mathew Sweezey. by Sweezey, Mathew [Author] Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Boston, MA : Harvard Business Review Press, [(c)2019.] Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HF5415.32. Place hold Add to cart (remove)
	16.		Status signals a sociological study of market competition / Joel M. Podolny. by Podolny, Joel M. (Joel Marc) [Author] Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Princeton, N.J. ; Woodstock : Princeton University Press, (c)2005; ©)2008; ©2005 Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HF5415.127. Place hold Add to cart (remove)
	17.		Latinos, inc. the marketing and making of a people / Arlene Dávila. by Dávila, Arlene M, 1965- [Author] Díaz, Junot, 1968- Edition: Updatedition. edition. with a new preface / foreword by Junot Diaz. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Berkeley : Univ. of California Press, [(c)2012.] Online resources: Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HF5415.33.6. Place hold Add to cart (remove)
	18.		Blue Ocean Strategy and Beyond Disruption Collection (2 Books). [electronic resource] by Kim, W. Chan [Author] Mauborgne, Renée [Author] Kim, W. Chan --. Blue ocean strategy Kim, W. Chan --. Beyond disruption Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2024 Online resources: ONLINE ACCESS - Log in using your my.ciu.edu username & password Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HF5415.127. Place hold Add to cart (remove)

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