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FairPay : adaptively win-win customer relationships / Richard Reisman ; foreword by Adrian Payne.

By: Material type: TextTextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2016.Edition: First editionDescription: 1 online resource (xviii, 232 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631574788
Subject(s): LOC classification:
  • HF5415 .F357 2016
Online resources: Available additional physical forms:
Contents:
1. Introduction, digital disruption and yesterday's logic -- 2. Business overview, part 1: basic concepts, how and why -- 3. Business overview, part 2: rethinking prices -- 4. Brief example: digital content subscription businesses -- 5. Conceptual perspectives -- 6. A top management perspective -- Part II. Applications in industry -- 7. Making it work, operational details, tools, continuous learning and adaptation -- 8. Case study: journalism, newspapers, magazines, video -- 9. Variations: music (and games) -- 10. More variations: app stores, indies, e-books, virality -- 11. FairPay for non-digital services -- 12. FairPay for nonprofit organizations -- 13. FairPay reputation management--databases and platforms -- 14. Learning the new logic, low-risk testing, sweet spots, and continuous adaptation -- 15. Increasing sophistication and variety -- 16. Proving the concept -- Part III. Needs and perspectives -- 17. Practical business comparison to conventional methods -- 18. Customer-hostile value propositions -- 19. Producer/creator perspectives, sustainable value propositions and compensation through the supply chain -- Part IV. Toward a new economics -- 20. Why it works, behavioral economics, psychology, and game theory -- 21. New dimensions of value, customer contributions -- 22. Societal perspectives, markets that center on human values -- 23. Competing on vendor lifetime value -- 24. Taking action, implementation of FairPay -- The FairPay manifesto -- References -- Index.
Abstract: Businesses everywhere are recognizing the need to be more customer-focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are recognized as broken. Digital relationships enable services at low cost, but we still focus on discrete transactions in which prices and value propositions are set by sellers in ways that customers often see as exploitive.
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Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HF5415.5 (Browse shelf(Opens below)) Link to resource Available 11267624

Part I. The big picture, a new logic -- 1. Introduction, digital disruption and yesterday's logic -- 2. Business overview, part 1: basic concepts, how and why -- 3. Business overview, part 2: rethinking prices -- 4. Brief example: digital content subscription businesses -- 5. Conceptual perspectives -- 6. A top management perspective -- Part II. Applications in industry -- 7. Making it work, operational details, tools, continuous learning and adaptation -- 8. Case study: journalism, newspapers, magazines, video -- 9. Variations: music (and games) -- 10. More variations: app stores, indies, e-books, virality -- 11. FairPay for non-digital services -- 12. FairPay for nonprofit organizations -- 13. FairPay reputation management--databases and platforms -- 14. Learning the new logic, low-risk testing, sweet spots, and continuous adaptation -- 15. Increasing sophistication and variety -- 16. Proving the concept -- Part III. Needs and perspectives -- 17. Practical business comparison to conventional methods -- 18. Customer-hostile value propositions -- 19. Producer/creator perspectives, sustainable value propositions and compensation through the supply chain -- Part IV. Toward a new economics -- 20. Why it works, behavioral economics, psychology, and game theory -- 21. New dimensions of value, customer contributions -- 22. Societal perspectives, markets that center on human values -- 23. Competing on vendor lifetime value -- 24. Taking action, implementation of FairPay -- The FairPay manifesto -- References -- Index.

Businesses everywhere are recognizing the need to be more customer-focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are recognized as broken. Digital relationships enable services at low cost, but we still focus on discrete transactions in which prices and value propositions are set by sellers in ways that customers often see as exploitive.

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