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Revenue management in service organizationsPaul Rouse, William Maguire, Julie Harrison.

By: Contributor(s): Material type: TextTextSeries: Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2011.Edition: first editionDescription: 1 electronic text (x, 167 pages) : illustrations, digital fileContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781606491485
Subject(s): LOC classification:
  • HD60 .R484 2011
Online resources: Available additional physical forms:
Contents:
1. Revenue management: an overview -- 2. Relating your business to its environment, building strategy from internal and external analysis -- 3. Pricing strategies and yield management -- 4. Process management -- 5. Cost and capacity management -- 6. Performance measurement -- 7. Summary -- Notes -- References -- Index.
Abstract: Revenue management is concerned with maximizing revenue flows while controlling costs. This is a new management framework combining conventional management accounting concepts and methods with notions of yield management, pricing, and process management. The revenue objective provides a unifying goal for the aforementioned concepts and methods that are especially suitable for service organizations, where revenue considerations are inextricably linked to the activities performed. While our focus is on service organizations, any organization will find something of value in this book.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HD60.7 (Browse shelf(Opens below)) Link to resource Available 10442711

Preface -- 1. Revenue management: an overview -- 2. Relating your business to its environment, building strategy from internal and external analysis -- 3. Pricing strategies and yield management -- 4. Process management -- 5. Cost and capacity management -- 6. Performance measurement -- 7. Summary -- Notes -- References -- Index.

Revenue management is concerned with maximizing revenue flows while controlling costs. This is a new management framework combining conventional management accounting concepts and methods with notions of yield management, pricing, and process management. The revenue objective provides a unifying goal for the aforementioned concepts and methods that are especially suitable for service organizations, where revenue considerations are inextricably linked to the activities performed. While our focus is on service organizations, any organization will find something of value in this book.

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