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1.
Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein. [print] by Series: Haworth series in segmented, targeted, and customized marketing
Edition: Third edition.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Haworth Press, (c)2004
Availability: Items available for loan: G. Allen Fleece Library (4)Call number: HF., ...

2.
The context marketing revolution : how to motivate buyers in the age of infinite media / Mathew Sweezey. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, MA : Harvard Business Review Press, (c)2019
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.32.

3.
Blue ocean classics /W. Chan Kim, Renée Mauborgne. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2019
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.153.

4.
Blue ocean strategy with Harvard Business Review classic article "Red ocean traps" /W. Chan Kim, Renée Mauborgne. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, MA : Harvard Business Review Press, (c)2017
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD57.7.

5.
Blue ocean strategy with Harvard Business Review classic article "Blue ocean leadership" /W. Chan Kim, Renée Mauborgne. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, MA : Harvard Business Review Press, (c)2017
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD57.7.

6.
Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps" /W. Chan Kim, Renée Mauborgne. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, MA : Harvard Business Review Press, (c)2017
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD57.7.

7.
The end of corporate imperialism /C.K. Prahalad and Kenneth Lieberthal. by Series:
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, (c)2008
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HC59.72.6.

8.
Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2016
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.127.

9.
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : the iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business Review Press, (c)2017
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.153.

10.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by
Edition: Expandedition. edition.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2015
Other title:
  • How to create uncontested market space and make the competition irrelevant
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.153.

11.
Not for free : revenue strategies for a new world / Saul J. Berman. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, (c)2011
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.127.

12.
Strategic management : an executive perspective / Cornelis A. de Kluyver and John A. Pearce II. by Series: Strategic management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2015.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HD30.28, ...

13.
Sales and market forecasting for entrepreneurs / Tim Berry. by Series: Small business management and entrepreneurship collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 1 BEP
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2010.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.2, ...

14.
Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson. by Series: Marketing strategy collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 2 BEP
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [2012]Copyright date: �2012
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5416.5, ...

15.
Highly effective marketing analytics : a practical guide to improving marketing ROI with analytics / Mu Hu. by Series: Big data, business analytics, and smart technology collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2020.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5862, ...

16.
Email marketing in a digital world : the basics and beyond / Richard C. Hanna, Scott D. Swain, Jason Smith. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2016.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.1265, ...

17.
Customer relationship management : how to develop and execute a CRM strategy / Michael Pearce FIC CMC. by Series: Marketing collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.5, ...

18.
Consumer cosmopolitanism in the age of globalization / editor, Melvin Prince. by Series: 2012 digital library | Consumer behavior collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2012.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.32, ...

19.
Consumer cosmopolitanism in the age of globalization /editor, Melvin Prince. by Series:
Edition: first edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2012
Availability: Items available for loan: G. Allen Fleece Library (4)Call number: HF, ...

20.
Building a marketing plan : a complete guide / Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar. by Series: Marketing strategy collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 2 BEP
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2011.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (6)Call number: HF, ...

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