Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon.

By:

Yoon, Eddie [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781633692084

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5415 .S874 2017

Online resources:

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Available additional physical forms:

Contents:

Part II. How they did it : Simple, speedy strategies to win: Great Snacks -- Breaking the rules to win: Easy Grocery -- Using superconsumers to create new categories: American Girl -- Part III. How you can do it : Building relationships -- Influencing other customers -- Finding opportunities and aligning your organization -- Building a culture.

Subject: Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Superconsumers are everywhere, and they span categories, countries, and age groups. There are superconsumers of sneakers, bacon, cars, wine, and sports memorabilia. There are even superconsumers of white bread and white socks. Although these fanatics are relatively small in number--they make up only about 10% of consumers--they can drive between 30% and 70% of sales. Simply put, they are the key to fast, simple, and sustainable growth. Eddie Yoon, a strategy consultant with over 15 years of experience, takes us into the minds of superconsumers of all kinds of brands. He reveals what makes these fanatics tick and why they spend so much more than other consumers. And, most important, he teaches readers how to use readily available data to identify their own superconsumers and then use this newfound knowledge to transform ordinary consumers into more profitable superconsumers. Rich with data, research, and case studies, Superconsumers takes an in-depth look at a lovable, unique, and utterly fascinating group of people. It's a practical guide for readers interested in tapping into new revenue streams, boosting sales, and transforming their companies.--Publisher information.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5415.127 (Browse shelf(Opens below))	Link to resource	Available		on1032498943

Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Superconsumers are everywhere, and they span categories, countries, and age groups. There are superconsumers of sneakers, bacon, cars, wine, and sports memorabilia. There are even superconsumers of white bread and white socks. Although these fanatics are relatively small in number--they make up only about 10% of consumers--they can drive between 30% and 70% of sales. Simply put, they are the key to fast, simple, and sustainable growth. Eddie Yoon, a strategy consultant with over 15 years of experience, takes us into the minds of superconsumers of all kinds of brands. He reveals what makes these fanatics tick and why they spend so much more than other consumers. And, most important, he teaches readers how to use readily available data to identify their own superconsumers and then use this newfound knowledge to transform ordinary consumers into more profitable superconsumers. Rich with data, research, and case studies, Superconsumers takes an in-depth look at a lovable, unique, and utterly fascinating group of people. It's a practical guide for readers interested in tapping into new revenue streams, boosting sales, and transforming their companies.--Publisher information.

Includes bibliographies and index.

Part I. An introduction to superconsumers : Making your best customers better -- Part II. How they did it : Simple, speedy strategies to win: Great Snacks -- Breaking the rules to win: Easy Grocery -- Using superconsumers to create new categories: American Girl -- Part III. How you can do it : Building relationships -- Influencing other customers -- Finding opportunities and aligning your organization -- Building a culture.

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